The fashion icon Edward Enninful on Today's Society: 'A Decline in Tolerance' Than We Were Decades Ago.
A chance encounter on the London Underground in 1988 transformed the course of a teenage Ghanaian arrival to Britain. Spotted by a talent scout, Edward Enninful was swiftly pulled into the capital's vibrant 1990s artistic milieu, progressing from model to stylist and, while still a teenager, becoming the style editor of the publication i-D.
"It was the height of the Young British Artists – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I knew we’d be great friends. We all mixed across disciplines. Friday became Saturday into Sunday. I yearn for that rawness."
Although Enninful appears nostalgic, he is not the only one. Lately, a longing look back of the 1990s has reached fever pitch. Yet since that time, Enninful feels a significant change. "In my view, we’re less accepting now than we were in the 90s," he remarks. "This isn't just this country – it’s a global phenomenon."
Shifting Attitudes
This shift is hard to ignore: the resurgence of far-right politics, the reaction against social awareness, and the reassertion of traditional beauty standards. In place of the optimism of the previous decade, now a different political figure stands as a possible leader. Furthermore, the British flag, once an symbol of national pride, has become contentious again.
For Enninful, the antidote has long been to promote culture in all its diversity. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, including a wide range of cultural icons from art.
"Individuals with a platform should use it," he asserts, referring to those editorial decisions. "Everyone talks about immigration; I wouldn't be here if Britain were not a open country, if it hadn't given my family a home and an education. That’s the Britain I always loved. I believe this period will fade."
The Younger Generation's Awareness
He finds hope in the next generation: "They are far more conscious than we were. They discuss unconscious bias – I didn't even know what that was."
The beginnings of his career would define a pioneering career built on boldness and inclusivity. Enninful set a precedent as the first man, first Black editor, first gay man, and first disabled Black gay man to take the helm at British Vogue. His tenure featured historic front pages showcasing models of colour, curvy models, older individuals, and people from varied communities. Significantly, sales grew.
"To overlook huge sections of the population, it’s more than that you’re not being inclusive – it’s commercially unwise," he explains.
Beyond the Magazine World
He has recently launched his agency EE72 and its flagship publication, 72, his first major project since departing his previous role. He says he wants to continue being a "innovator".
"I constantly interrogate the status quo. I was raised in a place where Black professionals were the norm – the doctors, the lawyers, the leader. Then we arrived in England, without funds, and I became the 'other'. I was incredibly timid. My teachers declared I’d have no future. Me and my brothers were harassed under the suspicion laws … those experiences gave me a unique perspective on the inside and the outside."
Contrary to the popular image of industry figures as brash and highly strung, Enninful is calm and exudes calm. His life has included its share of hardship, including well-documented struggles with mental health and substance use.
He has also undergone serious health issues, having undergone several surgeries on his eyes, now leaving him with impaired eyesight. "I endured such a dark place for two years, not working, anxious I was going to go blind. It’s similar to PTSD; you just exist in a state of dread 24/7. I prayed, if this ever passes, I’m just going to pursue all that I was so fearful to do. I’m not going to limit myself to just being an editor or a fashion person."
A Foray into Curation
This determination to fit into a box has led him away from the realm that made his name. He is now curating a seminal 1990s exhibition at Tate Britain, bringing together work by a group of pivotal artists and photographers from the era. The show, he notes, aims to evoke the decade's artistic collaboration – and give platform to those who did not receive adequate attention at the time.
"The establishment often failed to shine a light on the right artists because they lacked the expected background," he comments.
This venture itself uses a unique approach, eschewing traditional advertising in favour of partnership-based projects. "We ask, what can we do together? Is it an experience, a series? The magazine is one component of a greater ecosystem."
A Testament to Resilience
Today, Enninful is regarded as one of the world's most influential creative power brokers. His path, he states, is a testament to the power of pursuing your passions.
What would the younger Edward make of the man he has become? He smiles. "It would be a surprise, but he’d be impressed. In those days I was anti-establishment. I would not have believed institutions like Tate were necessarily for me."
He adds. "Nothing is assumed. We lost our home, we fled our country. I almost lost my vision. So fear isn't an option. People have counted me out my entire life. But I am unstoppable once I’ve decided to do something."